reporting negative results

Two of my recent posts have reported negative results, meaning that no meaningful effects were found during the investigations. Had these investigations been framed as hypothesis tests, we would have failed to reject the null hypotheses. Sounds boring. However there are good reasons to report these results. The first is that negative results still generate […]

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data natives

We hear a lot of marketing yammer about “digital natives”, that is, folks fluent in social media and in particular marketing using social media. Writers who use this term often juxtapose such digital natives against “analog natives”, i.e., individuals who matured or were educated before online social media became such a significant part of our […]

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