principles of respectable self-promotion

I generally limit my writing about leadership to 128 character declarations (the length of a tweet minus the “#leadership” tag). Anything longer feels too verbose for the subject. However, I’ve been asked twice in the last week for advice on self-promotion, and need a bit more space to wrestle the ideas into prose: Promote those […]

the value of internal blogging (blogging on your company’s intranet)

Many corporations and other organizations now use social networking platforms (such as Jive) as their corporate intranet. These platforms allow any employee to post material such as technical and business documents to their entire organization. The platforms also offer employees the opportunity to blog about their work—again to their entire organization. I call this practice […]

bias reinforcement through survey questionnaires

Today I play media theorist and examine how survey questionnaires reinforce survey designers’ biases: The knowledge that biases emit from survey questionnaires is nothing new. The extreme case, “push-polling”, intentionally guides the questionnaire reader toward a viewpoint, without real interest in their prior opinion. Any survey writer willing to push-poll already understands my concerns about […]

a better way to ask about gender in survey questionnaires

Survey questionnaires regularly ask respondents’ sex or gender, and mostly offer only the binary options: When presented with such a survey on paper, I typically add and then select a third option: “Fuck you”. (Similarly, I do the same with race/ethnicity questions when asked to choose one out of four or five options). However, we […]

cluster analysis of marketing survey ranking questions

Recently I’ve become extremely interested in survey analysis and, more broadly, the social consequences of survey-based decision making. So when a friend asked for help extracting business intelligence from a market research survey they conducted, I jumped at the opportunity to test out some ideas. The analysis presented below details a use of hierarchical clustering […]

marketing to scientists will give Red Bull new wings

“I don’t always drink rocket fuel, but when I do, I prefer Red Bull.” I hereby offer Red Bull a unique opportunity to sponsor my science career:  I’ll drink Red Bull while giving talks at scientific conferences and at my eventual Ig Nobel Prize acceptance ceremony, while Red Bull pays me lots of money. Scientists […]

data scientist walks into a bar…

A data scientist walks into a bar and observes a large crowd cheering intermittently. The crowd’s eyes track events on a large TV screen, following a bouncing spherical projectile’s motion as fit actors throw it through one of two metal rings. One of these rings elicits cheers from the crowd as the object passes through, […]

stop saying “analog” when you mean “old”!

I hereby request that all marketers immediately cease using the word “analog” as a euphemism for “old” and “out of touch”. Engineers and poets reclaim the word. Inbound Marketing authors Brian Halligan and Dharmesh Shah recently committed this offense while making their distinction between “digital citizens” and “digital tourists”: Digital Citizens—Born Web or very familiar […]

five business lessons from Lady Gaga

Five things Lady Gaga teaches the corporate world: Make product execution look easy Performance of Gaga’s caliber is extremely difficult, but she makes it look like anyone can do it. Make teamwork look easy “Gaga” would never exist without a legion of arrangers, marketers, business leaders, designers, etc. Getting all those folks together to create […]