the value of internal blogging (blogging on your company’s intranet)

Many corporations and other organizations now use social networking platforms (such as Jive) as their corporate intranet. These platforms allow any employee to post material such as technical and business documents to their entire organization. The platforms also offer employees the opportunity to blog about their work—again to their entire organization. I call this practice […]

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bias reinforcement through survey questionnaires

Today I play media theorist and examine how survey questionnaires reinforce survey designers’ biases: The knowledge that biases emit from survey questionnaires is nothing new. The extreme case, “push-polling”, intentionally guides the questionnaire reader toward a viewpoint, without real interest in their prior opinion. Any survey writer willing to push-poll already understands my concerns about […]

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cluster analysis of marketing survey ranking questions

Recently I’ve become extremely interested in survey analysis and, more broadly, the social consequences of survey-based decision making. So when a friend asked for help extracting business intelligence from a market research survey they conducted, I jumped at the opportunity to test out some ideas. The analysis presented below details a use of hierarchical clustering […]

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stop saying “analog” when you mean “old”!

I hereby request that all marketers immediately cease using the word “analog” as a euphemism for “old” and “out of touch”. Engineers and poets reclaim the word. Inbound Marketing authors Brian Halligan and Dharmesh Shah recently committed this offense while making their distinction between “digital citizens” and “digital tourists”: Digital Citizens—Born Web or very familiar […]

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