bias reinforcement through survey questionnaires

Today I play media theorist and examine how survey questionnaires reinforce survey designers’ biases: The knowledge that biases emit from survey questionnaires is nothing new. The extreme case, “push-polling”, intentionally guides the questionnaire reader toward a viewpoint, without real interest in their prior opinion. Any survey writer willing to push-poll already understands my concerns about […]

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cluster analysis of marketing survey ranking questions

Recently I’ve become extremely interested in survey analysis and, more broadly, the social consequences of survey-based decision making. So when a friend at Yoyodyne Propulsion Systems (YPS) asked for help extracting business intelligence from a market research survey they conducted, I jumped at the opportunity to test out some ideas. The analysis presented below details […]

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