data natives

We hear a lot of marketing yammer about “digital natives”, that is, folks fluent in social media and in particular marketing using social media. Writers who use this term often juxtapose such digital natives against “analog natives”, i.e., individuals who matured or were educated before online social media became such a significant part of our […]

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cluster analysis of marketing survey ranking questions

Recently I’ve become extremely interested in survey analysis and, more broadly, the social consequences of survey-based decision making. So when a friend at Yoyodyne Propulsion Systems (YPS) asked for help extracting business intelligence from a market research survey they conducted, I jumped at the opportunity to test out some ideas. The analysis presented below details […]

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