“cool” as information flow

“Coolness” is a measure of creative information’s degree of flow through a social network. Individuals merely channel and contribute to this flow as it progresses through such networks, they do not contain or retain coolness within themselves. However some individuals prove more receptive to the incoming information and more effective at transmitting it forward than […]

artificial intelligence in fashion (part one: brainstorming)

Brainstorming as usual: Fashion dictums involve many IF-THEN-ELSE rules. One can convert this into a decision engine (inference engine). User specifies their body shape, and a recommendation engine selects suitable clothing for them, taking into account the user’s tastes. Upload an image of a dress you want to buy, and specify the dress’s given size. […]

DIY Twitter analytics (part 3: hashtag network)

I’ve been mathematically analyzing my Twitter feed to determine how best to position my tweets for maximum impact, and have been documenting the work on this blog. While I’ve not come to any brilliant conclusions yet, I’ve made progress. My first post on the subject described clustering my followers by their hashtag use to see […]

DIY Twitter analytics (part 2: correlations)

I’ve been working with the Twitter API to develop my own Twitter analytics tool chain, and have been documenting the results on this blog. My last post on the subject described clustering my followers by their hashtag use to see whose tweets are most like mine. My goal of this project is to figure out best […]

data natives

We hear a lot of marketing yammer about “digital natives”, that is, folks fluent in social media and in particular marketing using social media. Writers who use this term often juxtapose such digital natives against “analog natives”, i.e., individuals who matured or were educated before online social media became such a significant part of our […]

why I read evolutionary psychology papers

It might seem odd that a bioinformatician with an engineer’s training would read evolutionary psychology papers on a regular basis. Here is why I do so: Suppose the human brain changes on an evolutionary time scale. It would follow then that not much has changed about our minds since before the invention of agriculture, and […]

cluster analysis of marketing survey ranking questions

Recently I’ve become extremely interested in survey analysis and, more broadly, the social consequences of survey-based decision making. So when a friend asked for help extracting business intelligence from a market research survey they conducted, I jumped at the opportunity to test out some ideas. The analysis presented below details a use of hierarchical clustering […]

marketing to scientists will give Red Bull new wings

“I don’t always drink rocket fuel, but when I do, I prefer Red Bull.” I hereby offer Red Bull a unique opportunity to sponsor my science career:  I’ll drink Red Bull while giving talks at scientific conferences and at my eventual Ig Nobel Prize acceptance ceremony, while Red Bull pays me lots of money. Scientists […]

data scientist walks into a bar…

A data scientist walks into a bar and observes a large crowd cheering intermittently. The crowd’s eyes track events on a large TV screen, following a bouncing spherical projectile’s motion as fit actors throw it through one of two metal rings. One of these rings elicits cheers from the crowd as the object passes through, […]

five business lessons from Lady Gaga

Five things Lady Gaga teaches the corporate world: Make product execution look easy Performance of Gaga’s caliber is extremely difficult, but she makes it look like anyone can do it. Make teamwork look easy “Gaga” would never exist without a legion of arrangers, marketers, business leaders, designers, etc. Getting all those folks together to create […]