DIY mood tracker with LimeSurvey

My friend and fellow adventurer Irene Dubois—not her real name of course—recently came home from a psychiatric appointment needing a way to track her daily mood. She tested several smartphone apps designed for this purpose, but found them too inflexible. Consequently, she asked me to create a custom mood tracker for her. The design requirements […]

bias reinforcement through survey questionnaires

Today I play media theorist and examine how survey questionnaires reinforce survey designers’ biases: The knowledge that biases emit from survey questionnaires is nothing new. The extreme case, “push-polling”, intentionally guides the questionnaire reader toward a viewpoint, without real interest in their prior opinion. Any survey writer willing to push-poll already understands my concerns about […]

a better way to ask about gender in survey questionnaires

Survey questionnaires regularly ask respondents’ sex or gender, and mostly offer only the binary options: When presented with such a survey on paper, I typically add and then select a third option: “Fuck you”. (Similarly, I do the same with race/ethnicity questions when asked to choose one out of four or five options). However, we […]

cluster analysis of marketing survey ranking questions

Recently I’ve become extremely interested in survey analysis and, more broadly, the social consequences of survey-based decision making. So when a friend asked for help extracting business intelligence from a market research survey they conducted, I jumped at the opportunity to test out some ideas. The analysis presented below details a use of hierarchical clustering […]