about badass data science

Original Guiding Pinciples for this Blog

Design requirements: Badass. Simultaneously punk and corporate.

Style: Larger than life narratives—Gaga meets xkcd—backed by serious math.

Target audience: Scientists, coolhunters, DARPA, executives, marketers, and the RAND Corporation.

Content: Intersection of Big Data, science, and business intelligence. Cool as information flow; science as jam session.

Endgame: Book deal, lecture circuit, TED, Red Bull sponsorship.

Corporate Intervention

Emily Williams sold this to blog to Whole-Systems Enterprises, Inc. in April 2018, with the assurance that the style will remain consistent.

Original Author


Emily Marie Williams lives in San Diego County and generally works in scientific computing. She currently leads Whole-Systems Enterprises, Inc.

Current Author

This blog now serves as a platform for transmitting Whole-Systems Enterprises’ big ideas and technical content.

6 thoughts on “about badass data science

    Mike Sutton

    (December 19, 2011 - 2:47 pm)

    Hi Emily

    I received a link to your site in my mail today. It looks good. A made a link to your site here: http://dysology.org/

    I wish you great success.

    Kind regards



      (December 20, 2011 - 2:58 pm)


    Brandon Procell

    (May 30, 2013 - 6:31 pm)

    Hey Emily!
    I normally only do direct messages but I saw you are a fellow Austinite!

    Do you do book reviews? I have a book I would love for you to look at. BIG DATA: A Revolution That Will Transform How We Live, Work, and Think (Eamon Dolan/Houghton Mifflin Harcourt, March 2013), by Viktor Mayer-Schonberger and Kenneth Cukier. Here’s more:

     As you know, “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education and innovation in the years to come.

    Shoot me an email if you’re interested!

    Brandon Procell?
    Shelton Interactive?
    3006 Bee Caves Rd. Building A, Suite 300?
    Austin, TX 78746?512.206.0229 Office?


    (June 19, 2013 - 4:44 am)

    your bioinformatic pages were helpful. Thank you.


    (April 17, 2017 - 2:39 pm)

    Brilliant! You are traveling toward your Ph.D. of which you will be more of a “BadASS!”

    Kevin Hughes

    (October 9, 2018 - 11:26 am)

    The use of a graph database for genetic pathways sounds intriguing. Can we discuss?

Leave a Reply to badassdatascience Cancel reply

Your email address will not be published.